Nature has a way of teaching lessons if you're willing to pay attention. This spring, a search for morel mushrooms reminded me that observation, patience, and curiosity matter just as much in product marketing as they do in the forest.

Ever wondered what a product marketer actually does? This quick read explains how product marketers connect product teams, sales, and customers to bring the right products to market and help people understand the value.

Personas, customer journeys, and voice of customer all start by listening to real people. Sometimes you get a rare opportunity for a...