Strategic Marketing & Product Marketing Leader
It's all about the experiences...
Tell me your stories and share your adventures. I love seeing the passion on your face. You can expect the same from me.
I'll take a picnic lunch on a nameless beach with strangers over a swanky restaurant. I'm a traveler, and my favorite stop is the local grocery store. It's the best place to meet people, hear their stories, and learn how their differences are inspiring.
Product Marketing | Go-to-Market Strategy | Growth Marketing ​
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Strategic marketing starts with understanding customers, markets, and the problems products are built to solve. Genuine connections skyrocket the result. My work sits at the intersection of product marketing, growth strategy, and customer insight. I partner with product, marketing, and leadership teams to translate market intelligence into positioning, go-to-market strategy, and digital growth initiatives.
Pragmatic Institute Certified Product Marketer
Leading projects across SaaS and digital product ecosystems has taught me that great products start by listening to customers. Add curiosity and collaboration, and the “wow” results follow.
I’ve had the privilege of leading marketing initiatives across multiple industries, including SaaS technology, analytics platforms, and digital education products. My work has included portfolio positioning, product launches, lifecycle growth, and customer engagement initiatives to strengthen adoption and revenue performance.
I'm driven to leave an impact.
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Keep going...
check out my work below!
Mission
My mission is to learn every day, give 110% and make a difference.
I'm passionate about creative problem solving and helping others excel. It makes my heart sing when I see the results. I approach challenges with a smile and perseverance. The “impossible” projects are my favorite because I have the grit to see it through. Where there’s will, there’s a way. I look forward to the thrill of a new adventure and I'll try anything once (well, maybe not skydiving!)
Strategy
Market Insight & Go-to-Market
Effective marketing begins with listening.
I work closely with stakeholders across Product, Sales, and Marketing to understand market needs, customer behavior, and competitive dynamics.
Research, listen, question and iterate. Projects have moving parts and changing needs. Agile team management propels compelling results.
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My approach is grounded in Pragmatic Institute’s framework that's built on validated customer insight. I help the vision evolve and push boundaries to unveil new marketing strategies with metrics to back it up.
Content Marketing
Translating Complexity into Value
Simplified messaging grabs the attention of an over-saturated world. I translate complex concepts to simple connections.
I'm known for my knack of consulting with Product, IT, SME's and customers to identify the right solution for the audience at the best time. From IRS tax code to new products, and technologies.
Understanding the audience and applying brain science to engage throughout the user journey. I offer a unique professional perspective at the intersection of education and marketing strategy.
I enjoy brainstorming creative ideas and using my experience for an effective sustainable approach.
Customer Engagement
Building Community
Customer feedback plays a powerful role in product strategy, messaging, adoption, and retention.
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As a Certified Master Trainer and marketing leader, I have designed and led customer engagement programs including advisory events, conferences, and educational initiatives.​
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"This conference was definitely worth the trip. Deanna is great organizer/leader and made the conference a perfect 10!"
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“I took away 11 action items from the session… the conference was very informative and entertaining."
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I use adult learning principles and brain science to fuel results. 90% NPS, 98% customer retention rate
Make a Difference
What do I want? Your time, a memory, an experience I can share. Every day is an opportunity to explore and do something memorable.
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“Never forget! You can design, create, and build the most wonderful place in the world. But it takes people to make a dream a reality.” Walt Disney
View Portfolio:
"Success is liking yourself, liking what you do, and liking how you do it.”
Maya Angelou
My family believes in working hard and having fun. We take adventures seriously from concerts and plays to zip-lines and white-water rafting.
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They are the most supportive bunch I could ask for. Whether I'm taking more college classes or ask them to join me in a charitable event, they give it their all...because they know it's important to me.
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Who could ask for more?
